Designed for business strategists, top sales producers, small business entrepreneurs and dedicated professionals; here is a unique and practical book that brings together four key elements for achieving enduring success. * How to create a strategy that makes your competitors' jaws drop in envy. * How to systematically recognize your customers' needs before they even ask for something. * How to transcend conventional thinking and create something unique. * How to create a relentless "spirit of the entrepreneurial garage" even as your start-up matures and grows. Art Turock writes from first-hand experience. An authority in the field of "breakthrough performance," his ideas have been featured in USA Today, The One Minute Manager series, Reader's Digest, Chicken Soup for the Soul at Work and Success magazine. A master at turning theoretical concepts into hard-hitting practicality, he has presented to hundreds of major professional organizations and Fortune 500 companies.